August is almost over and that means Fall is just around the corner! To celebrate the changing of the season, Town Center of Virginia Beach invites you, your family, and your friends to our Annual Fall Festival on Saturday, September 26, 2026 from 11:00 AM to 2:00 PM at the iconic Fountain Plaza.

Whether you’re looking to entertain the kids, discover unique local shopping, or kick off your weekend with great food and music, Town Center is the place to be. Here is a sneak peek at what’s waiting for you:

What’s Happening at Fountain Plaza

  • Live Music & Entertainment: Gather around the fountain for live local music that brings the fall vibes straight to the heart of the plaza.
  • Family & Kids’ Activities: From special activities to seasonal games, there’s plenty to keep little ones smiling and entertained all afternoon.
  • Plaza Retailer Showcase: Stroll the square to meet friendly local shop owners, explore pop-ups, and get a first look at autumn arrivals.

Exclusive Discounts, Samples & Giveaways

Our retailers and restaurants are rolling out the red carpet to welcome the community! As you explore the event, take advantage of one-day-only discounts, free samples, and exciting giveaways across Town Center.

  • Sip & Savory Bites: Stop by participating eateries for menu previews, sweet treats, and savory samples.
  • Fall Wardrobe Refresh: Score special savings at boutique shops and major brands as you hunt for your favorite fall styles.

Make a Day of It

The fun doesn’t have to end at 2:00 PM! Once you’ve explored the festival, extend your day:

  1. Grab Lunch or Brunch: Take a seat on a sunny patio at one of Town Center’s premier restaurants.
  2. Treat Yourself: Pamper yourself at a local salon or grab a sweet dessert to go.
  3. Free & Easy Parking: Enjoy complimentary garage parking throughout Town Center so you can shop, dine, and stroll stress-free.

Event Details at a Glance

  • Date: Saturday, September 26, 2026
  • Time: 11:00 AM – 2:00 PM
  • Location: Fountain Plaza at Town Center of Virginia Beach (222 Central Park Ave)
  • Admission: Free & open to the public!

Come discover why Town Center is more than just a destination—it’s the vibrant heart of Virginia Beach’s uptown! Mark your calendars, grab your friends, and join us to make your first fall memories of the season.