Get ready for a spooktacular afternoon of Halloween magic right here at Town Center! The annual Town and Treat celebration is back, presented by the Central Business District Association, and we can’t wait to welcome families, kids, and costume lovers of all ages for a day packed with festive, free fun.
Gather your family, suit up in your favorite costumes, and head over to Fountain Plaza for trick-or-treating, games, music, and unforgettable Halloween memories!
Event Details
Date: Saturday, October 24, 2026
Time: 11:00 AM – 2:00 PM
Location: Fountain Plaza at Town Center of Virginia Beach
Cost: Free
What’s Happening at Town and Treat?
The afternoon is packed with free, family-friendly activities for ghouls and goblins of all ages:
- Trick-or-Treating: Follow the colorful POPVB balloons to discover participating Town Center businesses handing out treats.
- Entertainment & Games: Dance along to tunes from the Town Center DJ, spot roaming stilt walkers, and meet special guest costumed characters.
- Activities & Fun: Check out hands-on STEM science activity stations, get your face painted, grab free popcorn, and take home free event photos!
- Swag & Prizes: Pick up free Halloween prizes and gift bags throughout the event.
2026 Town and Treat Costume Contest
Show off your Halloween best! Trophies and exciting gift awards for this year’s contest are generously provided by Apex Entertainment.
Categories include:
- Kids (Ages 10 & under): Cutest, Scariest, and Most Creative
- Families: Best Family Costume
- Pups: Best Dressed Dog (leashed and well-behaved dogs are welcome!)
Know Before You Go
- Parking & Wi-Fi: Both are always free at Town Center! We recommend parking in one of the garages to avoid on-street parking time limits.
- Weather Policy: In the event of inclement weather, outdoor entertainment may be canceled. Check the Central Business District Association Facebook page for live updates.