An enchanting day awaits at our fourth annual princess event, Once Upon a Town Center, on Saturday, April 25th from 11:30 am – 2:30 pm in the Fountain Plaza.

Meet and greet your favorite princesses in-store and partake in free photo opportunities! Add even more sparkle to your day by participating in our Princess Passport journey. Pick up a Princess Passport at the Town Center Welcome Table in the Fountain Plaza and follow the Kingdom Map to collect princess stamps. Turn in your completed passport at the welcome table for a special prize.

Select Town Center businesses are offering exclusive, royal discounts to those attending Once Upon A Town Center. Indulge in a special treat for your little (or inner) princess while you’re here!

Princess Appearances from 11:30 am – 2:30 pm

  • Anna | APEX Entertainment, 4621 Columbus Street
  • Ariel | beem Light Sauna, 4576 Columbus Street
  • Asha | Quirks, 189 Central Park Avenue
  • Aurora | Merriment on Main, 4546 Main Street
  • Belle | Tempur-Pedic, 188 Central Park Avenue
  • Cinderella | J. Jill, 163 Central Park Avenue
  • Elena | Cantina Laredo, 4505 Commerce Street
  • Elsa | Jimmy John’s, 4500 Main Street
  • Jasmine | South Moon Under, 4549 Main Street
  • Merida | Keagan’s Irish Pub, 244 Market Street
  • Mirabel | Cantina Laredo, 4505 Commerce Street
  • Moana | Three Notch’d Brewing Company, 4561 Virginia Beach Blvd.
  • Mulan | IV Nutrition, 4548 Columbus Street
  • Rapunzel | Anthropologie, 4525 Main Street
  • Sofia | Three Notch’d Brewing Company, 4561 Virginia Beach Blvd.
  • Snow White | The Cheesecake Factory, 265 Central Park Avenue
  • Tiana | The Royal Chocolate, 164 Central Park Avenue
  • Tinker Bell | Dogtopia, 4546 Columbus Street
    • Please note, in order to see a princess, you must be in line by 2:10 pm

Princess Passport
Follow these 3 easy steps to earn a princess prize!

Step 1) Pick up a Princess Passport at the Town Center Welcome Table in the Fountain Plaza
Step 2) Visit and collect a stamp at two participating business
Step 3) Turn in your completed passport at the Welcome Table for a special prize

No purchase necessary to collect a stamp (but, feel free to get your shop on!). Simply present your Princess Passport when you meet the princess to receive your princess stamp.

Royal Discounts

  • Stay tuned for a complete list of discounts

Disclaimer: Must present Princess Passport upon purchase/ordering to receive discount. Discount valid only on Saturday, April 25, 2026. Discount valid on regular priced items only. Not to be combined with any other discount or special offer. One discount to be applied, per person/purchase.

Things To Know Before You Go:

  • This event is free and open to the public, no ticket or reservation necessary
  • Adult supervision is required during meet and greets.
  • In order to see a princess, you must be in line by 2:10pm
  • The Meet & Greets are located inside select businesses and will take place rain or shine. Please note that it is possible for lines to formulate outside of the stores, due to crowd size. Plan accordingly and bring an umbrella, should rain be in the forecast.
  • The City of Virginia Beach provides free parking in all of their public garages in Town Center. Be mindful of reserved spots and 2 hour parking limitations.
  • Visitors are encouraged to follow @towncenterofvirginiabeach on Facebook and Instagram and @VBTownCenter on X and tag your experience with #towncenterofvirginiabeach