Town Center invites the community to come dressed in your best costume! Enjoy free family-friendly activities at our annual Halloween event, Town and Treat. Stop by for trick-or-treating at Town Center businesses, activity stations, roaming characters, games, music, cotton candy, costume contests, and more. Dress in your finest Halloween costume to win a special prize. Special appearance by Janice from Midnight Rain as Taylor Swift!   

• Trick-or-treating throughout Town Center with over 30 candy stops! Just look for the balloons on the front doors of participating businesses
• Music and dance contests by DJ MELODY WATERS 
• Face painting by MERMAN 
• MAD SCIENCE of Hampton Roads activity stations 
• Balloon artistry  
• Free Halloween prizes and giveaways  
• Kids’ life-sized games 
• WOODY FROM TOY STORY Stilt walker 
• Movie and cartoon characters including BLUEY, SPIDERMAN and more 
• Free cotton candy while it lasts 
• Balloon Decor by POPVB 
• Virginia Beach fire truck (if circumstances permit)
  

TOWN AND TREAT COSTUME CONTEST 
Calling all ghouls and goblins! Enter our 2025 Town and Treat costume contest to show off your best attire. Children 12 and under only can enter one of three categories: “Cutest,” “Scariest,” and “Most Creative.” Leashed, well-behaved dogs are permitted to enter the “Best Dog” costume contest. This year, we have added a “Best Family Costume” contest too! There will be special trophies and prizes for each category!